MARKET
RESEARCH
Research
​Methodology
In a dynamic and constantly evolving market, timely, accurate and reliable insights are essential to inform business decision making and strategic marketing planning. At Aristo, we provide fully customised, research driven solutions tailored to each project’s unique needs. Our methodologies include, but are not limited to, the following research methods.
Online Survey
Reach a wider audience with our sophisticated online survey platform. We combine user-friendly design with robust analytics for comprehensive results. Flexibility is key in today's fast-paced business world. That's why we offer a range of deployment options to suit your specific needs. Whether you need to post the survey directly on your website, distribute it via email to your customer base, or broadcast it through strategic social media channels and groups, our platform adapts to your unique requirements.
Telephone Interview
Telephone interviews are conducted by fieldwork interviewers using a structured questionnaire to survey respondents from a randomly selected sample.
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To ensure precision and reliability, data collection is managed through the Computer-Assisted Telephone Interviewing (CATI) system. This system automatically generates contact numbers, ensuring a random and unbiased sample selection process.
Street Intercept Interview
Street intercept interviews involve approaching respondents in high traffic public locations to gather immediate and authentic feedback. Our trained interviewers engage participants face to face using a structured questionnaire, ensuring accurate and spontaneous responses.
​Focus Group Discussion
It’s important to have interactive in-depth conversations with your target customers to really understand their motivations, pain points, and expectations. Our skilled facilitators create a comfortable environment where people feel free to share their honest thoughts and opinions.
In-depth Interview
By speaking directly with individual customers, we can dive deeper into understanding the "why" behind their behaviors and preferences. Our skilled interviewers delve into individual perspectives, revealing nuanced insights that drive strategy.
Mystery Shopping Survey
Gain unparalleled insights into your customer experience through our mystery evaluation services. Leverage real-world, unbiased feedback to identify hidden opportunities and elevate your brand's competitive edge.
Social Media Monitoring
Tap into the digital pulse of your market through our advanced, proprietary social listening platform. By crawling through data for the past 12 months, by monitoring online conversations on social media platforms, we uncover authentic customer insights and competitive intelligence to accelerate your business growth.
Research
Type
Brand Audit
Conduct a comprehensive evaluation of your brand's health and position in the market by gathering insights from both internal and external stakeholders. Uncover the gap between how your brand is perceived internally versus externally, and identify areas for repositioning, messaging refinement, and reputation management.
Customer / Employee Satisfaction Survey
Measure and improve satisfaction levels among your customers and employees to boost loyalty, engagement, and overall organizational performance.
Product Placement
Test new product concepts or innovations with target customers before launch, providing them with the product to trial and use in real-world settings. Collect valuable user feedback on features, usability, and overall experience, and leverage these insights to refine your product design, pricing, and go-to-market strategy.
Business Development Research
Identify new market opportunities for growth, whether in your existing market or new markets. Analyse industry trends, competitor activities, and customer needs to uncover untapped potential, and develop a data-driven strategy to expand your business and capture a larger share of the market.
Consumer Segmentation Research
Understand the diverse needs, behaviors, and preferences of your customer base, and segment them into distinct personas based on factors like demographics and purchase intent. Use these segmentation insights to develop targeted marketing campaigns, product offerings, and customer experiences that resonate with your audience.
UI/UX Research for Website/APP
Evaluate the usability, accessibility, and overall user experience of your digital platforms, gathering feedback from customers on the design, navigation, and functionality. Use the insights to optimize the digital experience for maximum engagement and satisfaction.
Product/ Service Claim
Validate the accuracy and credibility of your marketing claims and product/service benefits through data, expert opinions, or customer testimonials. Strengthen your brand's reputation and build trust with your target audience by substantiating your advertising claims.
Storyboard Concept Testing
Evaluate the effectiveness of your marketing or advertising concepts through visual storyboards, gathering feedback from customers on the emotional impact, message clarity, and overall appeal. Use these insights to refine and enhance your marketing strategies.
ESG Reporting
Assist to measure your organisation's environmental, social, and governance footprint, analyse the data, and produce compelling reports that tell your sustainability story.