Home Research Toolbox

Aristo recognizes the complexity and dynamic nature of our clients’ businesses and the markets they operate in.

We take a fresh approach to each project, seeking to understand our clients’ needs first. Our extensive knowledge and expertise allow us to creatively integrate different methodologies and the use of modern technology to tackle today’s business issues.

The end result is a fully tailored research solution that gets the best outcome of your investment.

Here is a snapshot of services we offer:

Qualitative Research

Qualitative research is particularly useful in a number of scenarios – when it is exploratory in nature and an in-depth understanding of underlying consumer motives are required. Insights are generated from open ended responses rather than numeric figures. Our qualitative scope of work covers: 

(1) Ethnographic Research

Ethnographic research is the study of human behavior in its natural setting. It is conducted by a moderator who observes or interacts with consumers in real life context.

This method is particularly useful for experience-based products or services e.g. daily rituals, shopping experience, interactions with everyday digital tools & usability experiences etc.

(2) Focus Group Discussion

A focus group is a round table discussion among typically 6-8 people. The target audience is defined and recruited based on a set of criteria. A moderator will facilitate the group to discuss key topics based on client’s key interest areas, in an informal, free-flowing manner.

The interactive nature of a group setting is conducive for generating ideas, problem solving, uncovering social norms as well as general perceptions. 

(3) In-depth interview

In-depth interview is a one-on-one session conducted by a moderator with a target audience, either face-to- face or through telephone.

In-depth interviews are useful when exploring topics that are more personal, sensitive or requires high level of confidentiality. It is also an appropriate method for engaging target respondents who are time-poor e.g. high network individuals or senior level executives. 

(4) Mystery Shopping Program

Mystery shopping provides an objective and realistic assessment of a company’s products, services and staff performance.

The mystery shopping program is conducted by experienced researchers who play the role of shoppers in a variety of real-life scenarios e.g. making a simple enquiry, specific product questions, lodging a complaint etc. The entire process is documented in a detailed report with ratings based on key performance metrics, along with relevant comments.

Quantitative Research

The highly customizable and robust nature of primary quantitative research makes it an important tool for our clients to gain an accurate picture of their target market. Aristo’s quantitative research field service covers:

(1) Home Visit

Home visit involves a causal face-to-face interview and observation of specific areas of interest in the household. It is widely used when the product or service of interest is usually consumed in a household setting e.g. exercise equipment, mass media devices, property management etc.

(2) Product Placement Test

Product placement test involves the respondent sampling a product and recording their responses on a dairy for a set period of time. At the end of the trial period, a face-to-face interview is usually conducted by a fieldwork interviewer.

Product placement test is appropriate when immediate responses towards new products or different usage occasions is important.

(3) Street Intercept Interview

Street intercept interview is a face-to-face interview with a respondent who is recruited on the street.

This methodology is well suited for studies where location is critical e.g. feedback on specific shopping mall experience, or time sensitive studies e.g. exhibition events etc.

(4) Telephone Interview

Telephone interview involves fieldwork interviewers equipped with a questionnaire to conduct the survey with respondents based on a random sample of respondents.

To ensure accuracy, data is collected and managed through a computerized system – CATI (Computer-Assisted-Telephone-Interview). The contact numbers are automatically generated by a computer to achieve a random and unbiased sample.